Job Description

The Senior Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer acquisition, and sales growth for the brand. The role requires a strong understanding of the food industry, consumer behavior, and digital marketing trends. The ideal candidate is a creative and data - driven individual with excellent communication and leadership skills. 

      Qualifications:

• Develop and implement integrated marketing campaigns across multiple channels, including digital (social media, search, email, display), traditional (print and outdoor), and experiental.
• Conduct market research and competitive analysis to identify trends. opportunities, and target audiences. 
• Develop and manage the market budget, ensuring optimal ROI on all marketing investments.
• Collaborate with cross-functional teams, including opertions, R&D and supply chain, to ensure alignment of marketing efforts with overall business objectives. 
• Track and analyze key marketing metrics, such as website traffic, social media engagement, conversion rates, and customer acquisition cost. 
• Monitor and analyze competitor activities and adjust maketing strategies accordingly.
• Manage and mentor marketing team members.
• Stay abreast of the latest marketing trends and technologies. 
• Represent the company at industry events and conferences. 

Skills Required

• Communication
• Marketing