Job Description

Responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer acquisition, and sales growth for the brand.

The role requires a strong understanding of the food industry, consumer behavior, and digital marketing trends. The ideal candidate is a creative and data-driven individual with excellent communication and leadership skills.

Essential Duties and Responsibilities:

• Develop and implement integrated marketing campaigns across multiple channels, including digital (social media, search, email, display), traditional (print and outdoor), and experiential.
• Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.
• Develop and manage the marketing budget, ensuring optimal ROI on all marketing investments.
• Track and analyze key marketing metrics, such as website traffic, social media engagement, conversion rates, and customer acquisition cost.
• Monitor and analyze competitor activities and adjust marketing strategies accordingly.
• Collaborate with cross-functional teams, including operations, R&D and supply chain, to ensure alignment of marketing efforts with overall business objectives.
• Manage and mentor junior marketing team members.
• Stay abreast of the latest marketing trends and technologies.
• Represent the company at industry events and conferences.

Skills Required

• Analytical Thinking
• Communication
• Marketing
• Project Management